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A radio sweeper is a short, pre-recorded sample used by radio stations as segues between songs that give listeners a brief station identifier or promo, generally 15 sec or less.
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Commercial radio stations make most of their revenue selling "airtime" to advertisers. Radio advertisements or "spots" are generally 30 and 60 sec in length.
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Also known as bumpers or shotguns, these short elements is an ideal way to mix music sets while informing your audience who they are listening too. These short transitions are usually 5 sec or less.
More information can be found by clicking the services button in the main menu.